Our Story

A cousin’s wedding, a lehenga that cost more than a month’s rent, and one evening of wear. Then a garment bag at the back of a cupboard for four years.

That is the story behind OOTD Cart, and it is not an unusual one. Indian occasion wear is extraordinary — the weaving, the embroidery, the sheer number of hours in a single dupatta — and it deserves better than a single outing.

So we built a rail. Then a studio in Gurgaon, a team of tailors, and a network of consignors who let their own pieces work for them. Today a garment on OOTD Cart goes out an average of eleven times a year instead of once in a lifetime, and the person who bought it earns each time it does.

• Honest pricing. The number you see includes alteration, delivery, return and GST. We would rather quote a higher price once than a lower one and then add to it.
• Real people. Every booking is confirmed by a human being who has actually looked at your dates.
• No deposit theatre. Occasion wear picks up wear. That is our cost of doing business, not yours.
• Paying the makers. Where we commission directly, we buy from weaver and karigar families, not middlemen.